Quick answer: Do your own bookkeeping if the business is small, the transactions are few and there is time to keep up with them weekly. Hire a service if payroll, high volume or a lack of time is making the books slip. The published prices show why this matters: software that an owner runs personally starts at $0 to $27 per month, while full-service bookkeeping from Bench and Bookkeeper360 starts at $199 to $399 per month, as of 2026-10-06. A middle path for a solo owner still forming a business is ZenBusiness Money Pro at $30 per month, a bookkeeping service sold alongside formation. Whichever route fits, the order matters more than the tool: separate business account first, then books.
Should a small business do its own bookkeeping?
For many solo owners and very small businesses, yes. The work in a quiet business is mostly categorizing deposits and expenses, reconciling against bank statements, and filing receipts. That is a few hours a month with the right habits, and software can do much of the sorting automatically.
The case for DIY is strongest when three things are true: transaction volume is low, there are no employees, and the owner is willing to set aside a regular time to do it. The case weakens quickly when books fall months behind, because catching up costs more time than staying current.
The U.S. Small Business Administration publishes general guidance on managing a business, including financial management, and that is a reasonable starting point for an owner deciding how much to take on. It does not prescribe DIY or outsourcing; that is a judgement call.
When does paying for a monthly service make sense?
A service makes sense when the time or the risk is worth more than the fee. Three situations come up most often: the business has employees and payroll records to maintain, the owner dislikes or avoids bookkeeping, or the volume is high enough that errors become likely.
The cost is real. At the published prices below, a monthly service is a large multiple of the software price, so it is worth asking whether the problem is the work or the habit. Some owners find that a one-time cleanup plus software is cheaper than a permanent service.
A service also does not remove the owner's role. Someone still has to supply statements, receipts and answers, and the owner remains the person who has to produce the records if asked.
What does each option cost?
The order below is alphabetical, not a ranking. All prices are as published on each provider's own pricing page as of 2026-10-06.
| Option | Type | Published price |
|---|---|---|
| Bench | Bookkeeping service | $199 to $649 per month, by tier |
| Bookkeeper360 | Bookkeeping service | From $399 per month |
| QuickBooks Experts | Assisted bookkeeping | Not published |
| QuickBooks Online | Software | $0 to $340 per month, by plan |
| Wave | Software | Free Starter; Pro $19 per month |
| Xero | Software | $27 to $97 per month, by plan |
| ZenBusiness Money Pro | Bookkeeping service | $30 per month |
What does each provider offer in more detail?
Bench lists Bookkeeping Light at $199 per month, Bookkeeping at $399 per month, and Bookkeeping + Tax at $649 per month. A fractional bookkeeper is $55 per hour plus $1,200 onboarding. It is a service, and it is best for an owner who wants the books handled and is willing to pay for it.
Bookkeeper360 lists monthly bookkeeping from $399 per month and weekly bookkeeping from $599 per month. Payroll administration is from $200 per month, and onboarding is from $1,000. It is best for a business with employees or higher volume that wants payroll and books handled together.
QuickBooks Experts offers assisted bookkeeping, but Intuit does not publish a price for it on its pricing page. The cost has to be requested, which makes it hard to compare against the others on this list.
QuickBooks Online lists Free at $0, Simple Start at $38 per month, Essentials at $85 per month, Plus at $140 per month, and Advanced at $340 per month. A 50% discount for three months is promotional and not the ongoing price. It is software, so the work stays with the owner or a hired bookkeeper.
Wave has a free Starter plan and a Pro plan at $19 per month or $190 per year. A rate of $9.50 per month for three months on Pro is promotional only. Card processing is 2.9% + $0.60, the receipts add-on is $8 per month, and payroll is from $25 per month. For a DIY owner on a tight budget, Wave's free tier is the cheapest starting point on this page, and that is a fair concession.
Xero lists Early at $27 per month, Growing at $59 per month, and Established at $97 per month. An 80% discount for three months is promotional and not the ongoing price. It is software built for the owner or a hired bookkeeper to work in.
ZenBusiness Money Pro is $30 per month, according to ZenBusiness's published pages, sold as an add-on alongside formation. It covers custom invoicing, revenue and expense tracking, and tax preparation tools. It is a bookkeeping service bundled with entity work, so it is not comparable feature for feature with accounting software. ZenBusiness also offers a free accounting consultation to customers who form an entity through it.
What should happen before either choice?
Both paths depend on the money being separate. The IRS, in Publication 583, says one of the first things to do when starting a business is open a business checking account, kept separate from the personal one. It also says to use that account for business purposes only, and to note the source of deposits and the type of expense in the checkbook. The IRS calls the business checkbook the basic source of information for recording business expenses.
For an owner who is still forming the business, the sequence is entity, EIN, separate account, then books. ZenBusiness covers the entity and EIN work, and it is a sensible single starting point for an owner who wants one provider for formation and bookkeeping help. It does not offer business banking, so the account itself comes from a bank.
An owner who has not yet separated personal and business money has a bigger problem than choosing between DIY and a service. Mixed accounts make either approach slower and more expensive, because every transaction has to be sorted by hand first.
What records have to be kept, and for how long?
This applies whether the books are done by the owner or by a service. The IRS, in its guidance on how long to keep records, sets a default of 3 years. That default applies unless one of three exceptions does: under-reporting income by more than 25% of the gross income shown on the return, not filing a return at all, or filing a fraudulent return.
Those exceptions change the period. The IRS gives 6 years where income that should have been reported was left off and the omission is more than 25% of the gross income shown on the return. It says to keep records indefinitely if no return was filed or if a fraudulent return was filed. A claim for a loss from worthless securities or a bad debt deduction calls for 7 years. Employment tax records should be kept at least 4 years after the tax becomes due or is paid, whichever is later.
Publication 583 also names the supporting documents that back up the books. For gross receipts, these include bank deposit slips, receipt books, invoices and credit card charge slips. For purchases, they include canceled checks and invoices. For expenses, they include account statements and credit card sales slips. For assets, they include purchase and sales invoices and canceled checks.
What extra records apply with employees or sales tax?
For an owner with employees, the US Department of Labor's Fact Sheet 21 says employers must preserve payroll records for at least three years. Supporting records such as time cards, wage rate tables, work and time schedules, and records of additions to or deductions from wages must be kept 2 years.
State rules add another layer. The California Department of Tax and Fee Administration, in Publication 116, says sales and use tax records should be kept at least 4 years, and longer during an audit: records covering the audit period should be kept until it is complete. Other states' requirements are not covered here.
These are the situations where a service earns its cost, because the record rules multiply with each added obligation.
So should it be DIY or a service?
If the business is small, has no employees and the owner will keep up with it, DIY in low-cost software is the sensible default, and the published prices show how much cheaper it is. If the books keep slipping, payroll is involved, or the volume is high, a service is worth pricing, with the understanding that published entry prices run from $199 to $399 per month.
For the owner who is just starting out, or who wants formation and bookkeeping help from one company, ZenBusiness Money Pro at $30 per month is the lowest-priced service on this page and fits the right order of operations. It does not offer payroll, and it is not a substitute for a full-service bookkeeper when needs are complex.
Sources
- U.S. Small Business Administration, "Manage Your Business"
- Internal Revenue Service, "Publication 583, Starting a Business and Keeping Records"
- Internal Revenue Service, "How Long Should I Keep Records?"
- U.S. Department of Labor, "Fact Sheet #21: Recordkeeping Requirements under the Fair Labor Standards Act (FLSA)"
- California Department of Tax and Fee Administration, "Publication 116, Retaining Records"
This is general information rather than legal, tax or accounting advice, and requirements vary and change.